The problem to be investigated is ethical challenges and grey areas within business processes that are exploited by businesses for financial gain. Laddering, Layered investment strategy - Essay ExampleOnce the prices escalate, the shares are sold to make profits from the gullible public. Goldman has been using this strategy to make quick money. It is ethically wrong. Business ethics are mainly principles and values that guide business strategies and decision-making processes to promote responsible behavior. Kantian ethical theory is implicit in its universalism and proposes that one must act in a manner that one would expect others to act towards oneself (Johnson, 2008). Goldman Sachs had used underhand techniques to deliberately increase the price of shares and then float the same share into the market to profit. Hence, Goldman was highly unethical and exploited the trust of the public to gain profits.